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issue 13 - Oct/Nov 2003 - feature stories


AROUNDER WEBSITE LAUNCHES WITH LUGANO, SWITZERLAND
by Michelle Bienias



VRWAY Communication is proud to announce the launch of AROUNDER, a concept that combines 360-degree panoramas with television promotion on the EuroNews channel. The first feature is the beautiful lakeside city of Lugano, Switzerland, featuring panoramas of this lovely city nestled against a lake and surrounded by mountains.





ar_lugano

The essence of AROUNDER is the panorama, or ‘In-mage’. AROUNDER plans to produce 39 features per year distributed on the Internet, and broadcast on TV by the EuroNews broadcast channel. Customers can also have their In-mages printed in magazine format and DVDs

AROUNDER, published on the Internet and broadcast on television, epitomizes the old axiom that “a picture speaks a thousand words”. Take the city of Lugano: What better way to promote this picturesque jewel in the Italian canton of Ticino than through 60 panoramas, many in fullscreen and linked with internal hotspots for seamless navigation? Potential visitors to this lovely area can read about the attractions while browsing the panoramas through directories and maps.

“We are incredibly excited about AROUNDER and the feedback we’ve received,” says Marco Trezzini, VRWAY founder and Head of R&D. “We’ve signed several contracts already, with more in the pipeline. It’s the perfect vehicle for tourism, bringing the beauty and special features of a city or region to a wide audience in a very evocative and attention-getting fashion. I’m thrilled that our hometown of Lugano, Switzerland will be the focus of the first AROUNDER issue as I’m well-acquainted with its renowned charms.”

AROUNDER will publish each of its 39 issues on the Internet via the AROUNDER.com website with interactive and immersive In-mages and maps, along with relevant stories and descriptions that provide all information pertinent to the region or city of subject.
It also connects viewers, via an html link, to further related sites where the viewer may book travel arrangements, find more product information or explore related subjects. The main content is based upon the In-mages, shot by AROUNDER’s in-house professional photographer, Giuseppe Pennisi.

EuroNews, the leading pan-European news channel, reaches 3.9 million cable and satellite viewers every day, and an additional 1.4 million through terrestrial windows. It reaches 124 million households in 77 countries. EuroNews can be viewed in the most prestigious European hotels, at airports, railway stations, on PDS's, onboard leading airlines and around the world on it's companion website, EuroNews.net. Arounder has secured primetime commercial spots that will broadcast each issue in a distinctive and visually arresting way -- with panorama In-mages.

Comment:
I am completely flabagasted by the quality of your work. So very well done indeed! The cleverness of the interface is as sharp as the rendering of your images. Bravo! JP 2004-04-08 16:00:43



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