iqtvra  SUMMIT IN SEDONA 2004, an Interactive Imaging Conference - produced by lightspeedmedia
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DAY ROOM START TIME SUBJECT PRESENTERS DESCRIPTION
Mon 7:30 AM Registration
Mon 10:00 AM Opening & Introductions Dennis Biela & Michael Quan
Mon 10:15 AM Keynote - Going Visual: The New Power of Images In Everyday Business, An Overview Overview Bob Goldstein Bob Goldstein, author of the upcoming book ìGOING VISUAL: The New Power of Images In Everyday Business,î will present a preview of the game-changing conclusions that his two-year research has uncovered. There is a phenomenal wave sweeping the nation, an explosion in the use of digital cameras and camera-phones, which is quickly changing the rules of communication. GOING VISUAL examines how businesses are turning these everyday devices into powerful business tools. Through examples in fields as diverse as health care, hospitality, building trades, service industries, retail and wholesale sales, marketing, manufacturing, facilities management, maintenance, law enforcement, legal, travel, interior design, aerospace, architecture, landscaping, veterinary medicine, cosmetics, HR and IT, Mr. Goldstein will speak about the new challenges and opportunities for visual professionals.
Mon 11:15 AM FYI Session Loren Price
Mon 12:00 PM LUNCH
Mon Exhibits 12:00 PM Showcase Exhibits Manufacturer's Showcase. Try the latest hardware and software, talk with the experts, and buy at discount.
Mon Lab 1:00 PM Adobe Camera Raw Insights Lee Varis Learn the basic and not so basic techniques for achieving stellar results with ACR 2 in Photoshop CS. This session will cover all of the basic slider functions, how and when to create new defaults, automating & batch processing, using the Calibrate tab, dealing with chromatic aberration and more...
Mon 1:00 PM VR 101 Pat St. Clair VR 101 is an overview of Quicktime VR authoring and is intended to give newcomers to this discipline a clear understanding of the concepts and workflow behind interactive panoramas and object movies. It will step through the process of panorama and object movie creation using QuickTimeVR Authoring Studio and Adobe Photoshop 6.0.1. as the basic tools. Available light photographic techniques as well as pros and cons of digital versus film capture will be discussed (with lots of samples). There will be time to expand in special interest areas through a question and answer session at the end. Although essential for those new to QTVR, the photographic discussion in this session will be valuable to all who wish to improve their knowledge of available light photography as it pertains to efficient VR production.
Mon Lab 2:45 PM Producing Cubic VR Panoramaís For Full-screen QTVR Web Sites Jook Leung & Jim Galvin A discussion about work flow and post production techniques for creating high quality results. Exposure bracketing and image blending techniques will be discussed. Jook and Jim will review some of the software apps they use to create full-screen panoramas.
Mon 2:45 PM Going Visual: The New Power of Images In Everyday Business, Part 2 Bob Goldstein Bob will go deeper into his research on the affect images have on business and communicating a message.
Mon Lab 4:15 PM Adding VR In LSP Cliff VanMeter Cliff will take you step-by-step adding QTVR in the latest LiveStage Pro. Time allowing, Cliff will also demo how to create a media skin.
Mon 4:15 PM The Difference Good Lighting Can Make Scott Highton Learn some basic lighting techniques, using simple and inexpensive tools, that can dramatically improve the quality of both your panorama and object photography.
Mon Lab 6:00 PM Show & Tell This is open to anyone wanting to show their latest work, offer tips & techniques, and smooze.
Mon Lounge 6:30 PM Showcase Exhibits & Mixer Manufacturer's Showcase. Try the latest hardware and software, talk with the experts, and buy at discount.
Tues 8:00 AM Late Registration
Tues Lab 9:00 AM The Latest Worx Tim Petros Discover how the new & improved The Worx 2.5 gives you the latitude to go beyond the basic tour with still images, movies, and sound. No other app gives you this latitude. Rick will also show you several tips and tricks you never thought of.
Tues 9:00 AM WWP Landis Bennett & G. Donald Bain Landis and Don will discuss how the WWP came about, how its progressing, the latest WWP fall event, and where they see the project going. They will also discuss the impact and pitfalls they have encountered along the way.
Tues Lab 10:45 AM Shocked Panoramas Aldo Hoeben Aldo will be showing features and benefits of using Macromedia Director-sans-Quicktime for delivering panoramic scenes. Macromedia Director contains a modern hardware accelerated 3D engine that can be used to display very smooth panoramas. In this session Aldo will start by discussing what can be done with hardware accelerated panoramas, and continue to show how the SPi-V engine he developed will allow you to use these features without having to learn to program in Director.
Tues 10:45 AM Mobile Imaging Devices & The Future Bob Goldstein From camera-phones to camera-enabled PDAís to wireless laptops and digital cameras with built in WiFi, mobile imaging is emerging as a major focus of imaging professionals. In 2004 there are approximately nine million camera-phones in use in the US. By 2006 there will be sixty million! These devices are powerful two-way communicators; they capture and display images, both still and video, and record and play back sound. One mega-pixel camera-phones are available now, while two and three mega-pixel cameras with glass lenses, optical zoom, and imaging software are just around the corner. Web blogs, citizen journalist photo sites, even some newspapers are using the admittedly funky, first generation camera-phones available right now. Letís imagine together what the possibilities are as the hardware and software develops.
Tues 12:00 PM LUNCH
Tues Exhibits 12:00 PM Showcase Exhibits Manufacturer's Showcase. Try the latest hardware and software, talk with the experts, and buy at discount.
Tues Lab 1:00 PM Luminosity Blending & Sky Replacement Techniques Lee Varis Learn how to enhance your color landscape photography using B+W tone controls. Use layer apply modes and the Channel Mixer to adjust the value structure of a color image with the B+W channels. This powerful technique provides a new level of control for images where you have little or no control over the lighting - create Ansel Adams contrast effects and apply them to your color photography.
How do you turn a gray overcast day into a sunny, blue sky day? Or how about that bland white sky? Learn 3 different approaches in detail - along the way we will cover: color correcting in LAB, making masks from RGB channels, advanced blending options and layer apply modes.
Tues 1:00 PM Survival VR Photography Pat St. Clair In this session youíll learn about: assessing a VR scene in terms of its available light environment; ie, how to make the most with what youíve got, successfully dealing with hostile lighting environments, successfully integrating capture and post production techniques, having the right tools for the job, capture and post production technique to build the image in your mindís eye (or . . . your clientís mindís eye). multi-exposure, green screen & compositing techniques, capturing action using single-shot VR techniques, single shot vs stitched . . . when to use each.
Tues Lab 2:45 PM Implementing VR Technology For Educators Harry Liles Harry will lead a discussion about educational applications of QTVR in and outside the classroom.
Tues 2:45 PM The Latest Kaidan Gear Jim Anders Jim will demonstrate the latest Kaidan gear.
Tues Lab 4:00 PM Flash & VR Kay Christy Flash is not just for web animation anymore. Animators and interactive artists are finding broader and broader applications for this software. Use simple action scripting to create Flash driven object movies and use Flashís vector graphics for creating fun interfaces for both object and panoramic movies. This session will delve into the various uses of Flash with VR.
Tues 4:00 PM Expanding Your VR Creativity Scott Highton Getting beyond the basics of panoramas and objects. Learn to think creatively as you are shooting and planning your VR images so that your results are dynamic and interesting to your viewers, rather than just "spinning images."
Tues 6:00 PM Show & Tell This is open to anyone wanting to show their latest work, offer tips & techniques, and smooze.
Tues Exhibits 6:00 PM Showcase Exhibits Manufacturer's Showcase. Try the latest hardware and software, talk with the experts, and buy at discount.
Wed Lab 9:00 AM SPi-V Masterclass: Latest Features and Advanced XML Techniques Aldo Hoeben For those who have already worked with the SPi-V engine, Aldo will show advanced features and techniques for his Shockwave based SPi-V engine. Manual XML editing, sound and preparation of video, etc. In this session, Aldo will go straight for the technical details. Photographers who are seeing SPi-V for the first time are advised to attend Aldo's other session first.
Wed 9:00 AM QuickTime Rights Management Cliff VanMeter Digital Rights Management (DRM) is a hot topic today and there are plenty of ìproprietaryî methods for locking down content. What about easy, open methods for controlling content? Well, there are ways to control aces to your content using off-the-shelf tools like Livestage Pro and Adobe GoLive. Clifford VanMeter walks us up the DRM food chain.
Wed Lab 10:45 AM Stitcher 101 Dennis Biela Dennis will show you step-by-step how to use Stitcher to stitch a multi-row cubic VR.
Wed 10:45 AM Shooting Panoramas On-The-Fly Jook Leung Leave the tripod and pano rig at home and learn how to shoot hand held pano's that can be stitched into perfect spherical panoramas. Become that fearless panoramic photographer and capture that decisive moment before it's gone.
Wed 12:00 PM LUNCH
Wed Lab 1:00 PM QuickTime & HTML Steve Gulie Steve authored several editions of his QuickTime bible, QuickTime For The Web, a part of the Apple Developers Series.
Wed 1:00 PM Color Calibrating Your Camera & Workflow TBA TBA
Wed Lab 2:45 PM Working With & Creating HDR Images Aldo Hoeben A combined workshop about shooting, editing and delivering high dynamic range scenes. The workshop will include:
* Capturing: Exposure bracketing, two exposures only (for SPi-V ADR), maybe Fuji SuperCCD HR shooting, depending on availability and quality of S3 Pro cameras ;-), and high end Panoscan/Spheron capture.
* Editing: Stitching matched exposures, blending exposures, working with HDR Shop (camera curves, calibration)
* Delivery: Blended exposures, full HDR (PTViewer HDR), ADR using SPi-V.
Wed 2:45 PM V-Comerce Cliff VanMeter According to a recent study from the Pew Internet project 55% of American households (1/3 of the adult population of the US) is now connected to the Internet via broadband. This is enabling a whole new kind of e-commerce approach; one that incorporates video and VR as a component of it product delivery. Video and VR enabled online retailing (V-Commerce) is an expanding market trend. Cliff VanMeter takes a look at the potential of these new markets and how QuickTime developers can take advantage of them.
Wed Lab 4:00 PM VR Environments Created with 3DS Max Kay Christy Use 3DS Max to create entire 3DVR environments or to create combination photographic and 3D modeled panoramic and object movies. This session will address basic modeling and lighting in Max in conjunction with both rendering for panoramic environments and application of mapping photographic panoramics to the virtual space.
Wed 4:00 PM How To Make Money With VR Loren Price This session will present all the variables and ways you can make money with VR. Materials include a ROI spreadsheet template for calculating your own model.
Wed 6:00 PM Feedback: Everyone is required to attend Dennis and Loren
Wed 6:00 PM Show & Tell This is open to anyone wanting to show their latest work, offer tips & techniques, and smooze.
Wed 6:00 PM Silent Auction There will be all kinds of gear up for silent auction. Deals are to be had!
Thurs 9:00 AM Successful Fisheye Panoramic Photography Jook Leung & Jim Galvin Hands on with the equipment: Pano rigs, digital SLRs, fisheye lenses. Finding the lens nodal point, calibrating the lens for field of view and distortion parameters. Shooting a scene to retain high dynamic range (HDR) exposure information. Take a given location and discover where and when to shoot. Then we help show you how to improve your panoramic photography skills.
Thurs 12:00 PM LUNCH
Thurs Lab 1:30 PM Tours and Interactivity Using SPi-V Aldo Hoeben In the old days of the web, everybody made their HTML pages in text editors. Even nowadays there are still fanatics that insist on using text editors as opposed to WYSIWYG editors such as GoLive and Dreamweaver, to create 'the most efficient' HTML. SPi-V panoramas consist of a collection of media files (JPGs, PNGs, Flash files, etc), and a special XML file that tells the viewer how to put this pieces together into a panoramic tour. XML files are a bit like HTML files, and in since SPi-V is only just coming out of development, to get the best out of the viewer, you''ll have to edit the XML files by hand, in a text editor. While editing the XML files is not rocket science, it is a bit of an acquired skill.
In this workshop, we'll be building a panoramic tour for display with the SPi-V engine. We'll be preparing the material and showing you how to author the XML file to bring it all together.
Fri 9:00 AM VR Photography Techniques Dennis Biela Dennis will cover all aspects of shooting VR photography in this half-day session.
Fri 12:00 PM LUNCH
Fri Lab 1:30 PM Digital Capture Workflow in Photoshop Lee Varis Digital capture poses certain issues with regards to workflow - this is particularly important when you are dealing with large numbers of images like what you encounter with VR photography. Perhaps 80% of digital capture can be successfully handled with a Jpeg file workflow - small file size, large number of stored files, fast thumbnail generation & no post processing - BUT what if you need to operate in the upper 20%. High volume and high quality don't need to be in conflict. This session will outline a Raw file workflow that takes you from calibrating your digital capture through capturing, editing, archiving and delivering your work using readily available tools.
Fri 6:00 PM Feedback: Everyone is required to attend Dennis and Loren
Sat 9:00 AM Sedona Backcountry Tour
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